“We want people to worry a little bit less about how many likes they’re getting on Instagram and spend a bit more time connecting with the people that they care about”
Since the F8 developers’ conference, reports of users from Canada, have shared that the like button has disappeared from their Instagram, as the company tests a new concept. The idea is to reduce the obsession people have on the number of likes they get on posts, and have users focus on the function of the platform. With 91% of millennials using the platform and using it excessively, there are reports claiming many of them are suffering through various different stress point’s caused by using social media, and furthermore are highly addicted to the platform.
We don’t want Instagram to feel like a competition, we want to make it a less pressurised environment – Mosseri – 2019
It’s no secret that social media changed the way we use and interact with our photos; I’m sure in many ways it’s given photography a broader use in its short history. But with the proliferation of sharing, the issues have come piling in. People have started to struggle with the anxiety of content creation and popularity. Instagram has acknowledged this, and the current test in Canada has been introduced to combat this, and if things go well and fans respond well to the changes, it will be rolled out internationally. But is this enough?